
Buildd by Flexiple
Exploratory project by Zoya Rai
For this project, I compared the product with some key competitors, namely Duolingo, Brilliant, and Memrise. The approach taken in this product analysis compares both the design and user flow and the content of the product through a SWOT analysis with some of the mentionable direct competitors.
Overview
Product Improvement
Scope
Timeline
3 Days
Tools Used
Framer, Canva, Figma
About Buildd
My Understanding on Buildd App
My understanding of buildd is an app focused on business educational content delivery. Its core objective is to provide structured learning paths to users who want to acquire new skills or knowledge in a systematic and engaging manner.
The learning flow is designed to keep users engaged and facilitate smooth transitions from one topic to another without overwhelming them. And the initial impression of design, flows, features and the copy is “ inspired from duolingo” and to be honest all the aspects are engaging.


User Personas
Existing Learning Flow-Breakdown

Competitor Analysis



Design Breakdown & Improvement
I've refreshed the app's design to enhance usability. The proposed interface features:
- More intuitive colors
- Streamlined layout, ensuring users can navigate with ease
- Text is uniformly sized for better readability
- Visual progress indicators are introduced to track learning milestones
- Design is decluttered for a focused experience, with immediate feedback on task completion to aid learning
from Buildd
to Buildd Z.0

→
